Strategic Marketing

Using "Netflix goes to Bollywood" case study answer the following question.

1. Strategy description: What are the key elements of Netflixs strategy according to the case study? Use other references to support the claims made in the case study and add some other strategies that other authors identify.

2. Indian market: after reading all pertinent information, address two subsections:

o What is the segmentation of the Indian market for Netflix? Include segmentation and 1 or 2 buyer personas. o What adaptations to their main strategy should Netflix do to successfully capture the Indian market? Make sure to include a well-reasoned answer.