Question: Strategic or analytical segmentation is based on the idea that different customers have: a. different strategies for information search to solve a consumption problem. b.

Strategic or analytical segmentation is based on the idea that different customers have:

a. different strategies for information search to solve a consumption problem.

b. different psychographic characteristics.

c. different demographic profiles.

d. different demographic profiles as well as different psychographic characteristics.

e. different reactions to each marketing mix variable.

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