Strategic Planning

This is a two$-$part assignment, starting in Unit $3$ and completed in Unit $4.$ Complete Part $1$ of this assignment in Unit $3$ by executing the requirements below. You will combine Part $1$ and Part $2$ of this assignment in Unit $4$ and submit it to the Unit $4$ Dropbox for grading. It is imperative that you complete Part $1$ of this assignment in Unit $3$; procrastination can be detrimental to your success in this class. Although Part $1$ of this assignment is not due until Unit $4,$ do not wait until Unit $4$ to complete Part $1$ of this assignment. You can easily fall behind. The quality and depth of learning demonstrated in these deliverables matter.

The following Course Outcome is assessed in this assignment:

GB$580-2$: Formulate a strategic plan to improve competitive advantage within target markets.

Scenario:

It has been some time since you became the general manager of the Turul Winery in the FLIGBY simulation theme and gameplay. As the general manager of the Turul Winery, you spent countless hours of time and a great deal of effort assessing the design and strategy of the organization. You have a deep understanding of the organization, and the owner has requested that you formulate a strategic plan to improve the competitive advantage of the Turul Winery within target markets. This requires you to conduct an additional series of strategic analyses to understand the Turul Winery's competitive position in current and potential future markets. You will analyze the external environment to explore opportunities and threats to the business. Furthermore, you will investigate the internal environment of the Turul Winery to determine factors that lead to competitive advantages for the business. Finally, you will construct a business model canvas to inform your market research efforts to identify a business expansion opportunity based on your findings. Your goal is to demonstrate skill and expertise in assessing and planning a results$-$oriented organizational $($business$-$level$)$ strategy focused on resilience, efficiency, and innovation to ensure competitive advantage, sustainability, and growth. You will use the results of these analyses to inform the development of a strategic plan due to the owner of Turul Winery in $2$ weeks.

Use the following criteria to conduct various forms of analyses to inform your strategic plan for an expansion effort into the international marketplace.

Assignment Part $1$ Requirements:

Strategy Report Format

Use the Strategic Planning Template to develop your strategic report to the owner of Turul Winery.

Your strategic report should have a title page, table of contents, executive summary page, content pages, and a reference page.

Design a professional report using images, charts, diagrams, etc., to aid in the dissemination of information.

The strategy report is written in the third person.

Strategic Planning & Analysis

Explain the strategic planning process.

Explain the purpose of strategic analysis in the strategic planning process.

Evaluate the current mission, vision, and values of the Turul Winery business.

Explain the concept of competitive advantage and why it is important to an organization.

SOAR Analysis for Competitive Advantage

Produce a SOAR analysis diagram based on the following inquiries:

Analyze the Turul Winery to identify a minimum of three organization strengths that result in competitive advantages.

Analyze the Turul Winery to identify a minimum of three domestic and international business expansion opportunities that capitalize on the organization's competitive advantages.

Analyze the Turul Winery to realize a minimum of three organizational aspirations that may result from the organization's competitive advantages.

Analyze the Turul Winery to determine expected results of market opportunities and organizational aspirations derived from the organization's competitive advantages.

Business Expansion Research

Outline and explain one idea for business expansion in domestic markets based on the results of your extensive series of analyses.

Outline and explain one idea for business expansion in international markets based on your extensive series of analyses.

Analyze the segmentation variables of one domestic market for one business expansion idea using research tools.

Analyze the segmentation variables of one international market for one business expansion idea using research tools.

PESTLE Analysis

Analyze the external environment of the domestic and international marketplace to identify any risks and threats related to the business expansion ideas in association with each component of a PESTLE analysis:

Develop a diagram illustrating the six components of a PESTLE analysis.

Identify a minimum of three risks or threats for one business expansion idea in one domestic market using a PESTLE analysis.

Identify a minimum of three risks or threats for one business expansion idea in one international market using a PESTLE analysis.

Business Model Canvas

Using all of the