Strategic process $($Connect$)$

Use your knowledge of the strategic process to select the three missing terms in the following diagram.

Step $1$

Step $2$

Conduct Situational Analysis

A

Strengths

Weaknesses

B

Opportunities

Threats

Step $3$

Choose Strategic Alternatives

C

Strategic reference points

Risk$-$seeking strategies

A$.$

B$.$

Internal

External

c$.$

Risk$-$avoiding strategies