Strategy Audit$/$Strategic Analysis $-$ External Environmental $/$ Internal Company Analyses

Discuss the role of the industry's driving forces in a company's strategy$-$making efforts. Use the case of a company from a declining industry to articulate the discussion. $(5$ points$)$

What role does SWOT analysis play in the development of a company's strategy? And what data sources may be used for the purpose of preparing a SWOT? $(5$ points$)$

How is a firm$$s strategic group map analysis performed in an industry and what benefits does it provide to assess a company$$s strategic positioning. $(5$ points$)$