STRATEGY CREATION and EXECUTION

1. Provide one reason why having a clear mission, vision, and set of values is important in the strategy creation and execution process (5 points):

2. Provide one reason why establishing clear, measurable, and balanced objectives are important in the strategy creation and execution process (5 points):

3. Provide one reason why continuously monitoring and updating an organizations strategy is important in the strategy creation and execution process (5 points):

4. Explain why assessing the external environment in which a business operates is so important to the strategy creation and execution process (10 points):

5 Explain why assessing the internal environment efficiency, effectiveness, and performance -is so important in the strategy creation and execution process (10 points):

Spotify Case

1. Name one factor in the macro environment that Spotify should be concerned about and briefly explain why. Name one factor in the industry/competitive environment that Spotify should be concerned about and briefly explain why (10 points):

2. List three aspects of Spotifys strategy and operations that you believe have the greatest potential to create a competitive advantage and why (10 points):

Southwest Airlines Case

1. Consider Southwest Airlines. Choose three factors/tasks from the list below (refer to November 7.22 class PowerPoint )and provide a specific example(s) for each of what Southwest did to effectively execute their broader strategy and/or to differentiate themselves from their competitors (25 points):