Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.

Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);

Sales - design a new pricing or service structure.

Talent - Design a new recruitment process; design a new employee engagement program.

What tasks will students need to complete to achieve the project goal?

Our goal at the end of this experience is:

Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.

Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.

Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.

Talent - For the student(s) to help us build and maintain a productive and engaged team.