Strategy development requires an integrated approach but the integration often lacks. Which one of the following stated reasons will enhance the integration of strategy?

Functional strategy must be done sequentially starting with the financial constraints which limits the strategy which can be pursued

Operations must be involved in the strategy debate right from the start include the choice of which market segments to be served and which not

Markets and marketing must be considered as synonymous and definining and choosing market segments are the prime responsibility of the marketing function

Operations must ensure that they do whatever is required of them by marketing while at the same time be as cost$-$efficient as possible