Strategy Formation Experiences Please share an experience in which you played the strategist. What was intended to
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Strategy Formation Experiences
Please share an experience in which you played the strategist. What was intended to be achieved? Did the guiding strategy form deliberately, did the guiding strategy emerge or did both elements-deliberate and emergent strategy come into play? Reflecting on your experience, how could the strategy formation process you used be improved?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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