Strategy formulation is not an optional extra in the strategic management process, it is a deliberate course of action chosen to create or sustain a competitive advantage. Strategies are the routes that will take the organisation to its destination - the strategic intent of the organisation. Choosing the most appropriate strategies forms part of the strategic decision-making process. Discuss the differences and similarities between corporate strategy and business strategy as well as the consequences of inappropriate strategic choices in light of the concepts put forth by Michael Porter