Question: Strategy in Operations Management Predict the relationship between strategy and operations management. Ashley is a mid-level manager at a running shoe company. Sales have been
Strategy in Operations Management Predict the relationship between strategy and operations management. Ashley is a mid-level manager at a running shoe company. Sales have been declining due to a new competitor entering the market with a lower-priced shoe. The company is known for its high-quality, premium running shoes. Management has asked her to brainstorm strategic options. What is the FIRST step she should take to develop a strategic response to this situation? A.) Benchmark her competitor's shoes to see what features they offer. B.) Launch a marketing campaign to emphasize the quality and brand heritage of her company's shoes. C.) Develop a plan to immediately cut production costs to reduce shoe prices. D.) Conduct a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats
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