Strategy, Issues, Risks and Crisis Management

Imagine that you are a member of top management at Toyota. The company has been notified that problems with the gas pedals in certain vehicles could lead to sudden and unexpected acceleration. Government officials believe that approximately 90 people have died from unintended acceleration.

Students should prepare written memo to the company's CEO addressing how the company should handle the crisis. Specifically, s address

(1) corporate strategy with respect to any recall

(2) any product modifications

(3) corporate response to injured parties, and

(4) the communications the company will use in connection with this event.