Question: Strategy Needs Creativity (Adam Brandenburger) Without going into the specific methods, be able to explain the basic concept of this article. Why does strategy need

Strategy Needs Creativity (Adam Brandenburger)

Without going into the specific methods, be able to explain the basic concept of this article. Why does strategy need creativity?

What are at least 3 of the creative approaches to building strategy that Brandenburger talked about? Explain the benefits of using each.

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