Strategy $/$ Solution $($CO$3)($PO$5)$ Data collection from online and offline touchpoints $(5$ Marks$).$ The tools and techniques used for data collection and analysis including AI tools $(5$ Marks$).$ Integration of data across channels $(5$ Marks$).$ How Segmentation will be done $(5$ Marks$)$ Data analysis and calculation $($CO$3)($PO$5)$ How you would use the data to personalize marketing campaigns $(5$ Marks$).$ Structured$/$Sequence and presentation. $($CO$3)($PO$5)$ How all of this analytics and actions can come together for business$$s growth, customer engagement, revenue growth, lower CAC etc $(10$ Marks$).$

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