Strategy that involves use of technologies such as virtual reality to greatly enhance connections with consumers

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Promotion strategy that ensures that all contacts received by customers for a product, service, or organization are consistent nepar time

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The procedure that digital marketers should engage in to carefully plan and document strategic direction for digital marketing activities, resulting in a strategic digital marketing plan

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Place strategy that enables consumers to interact with the organization and its products and services through a variety of digital channels

Analysis of what other organizations in the same digital market are doing and what their position is in such market

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Strategy that lays out the high$-$level actions of an organization that enable it to achieve superior performance in relation to its competitors based on a guiding policy and to meet corporate goals $($

Strategy that involves talking about what the brand is about, as opposed to simply presenting advertisements

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Pricing strategy in which organizations offer a basic seryice at no charge and consumers pay for added services or a premium service level

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Marketing promotion in which consumers spread helpful information about their relationship with an organization or its products and services via dialogue with others

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The more$-$specific digital marketing activities that are meant to assist in achieving the higher$-$level overall strategy

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