Question: stresses the benefits to be gained by using a specific product, whereas stresses the benefits to be lost by not using the product. Positive message

stresses the benefits to be gained by using a specific product, whereas stresses the benefits to be lost by not using the product.
Positive message framing; negative message framing
The central route to persuasion; the peripheral route to persuasion
Negative message framing; positive message framing
The peripheral route to persuasion; the central route to persuasion
One-sided messaging; two-sided messaging
stresses the benefits to be gained by using a specific product,

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