Question: Strong, Inc. is considering whether to keep or drop one of its television product lines. The company's segmented income statement shows that this product is
Strong, Inc. is considering whether to keep or drop one of its television product lines. The company's segmented income statement shows that this product is generating a net loss as follows: Sales revenue $5,300,000 Variable costs 3,200,000 Contribution margin 2,100,000 Direct fixed costs 1,500,000 Segment margin 600,000 Allocated fixed costs 700,000 Profit (loss) $ (100,000) The company estimates that eliminating this product line will increase the contribution margin on a related product line by $500,000 because some of the existing customers of this product line will purchase the related product in order to replace this product. Based on this information, what impact would dropping the line have on the company's overall profitability
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
