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Strategic communication: defining the field and its contribution to research and practice. International Journal of Strategic Communication 12(4):487-505. objectives provide a critical discussion of the changing landscape of strategic communication, with specific reference to the factors that contribute to these changes explain strategic communication from a modernist perspective explain strategic communication from a postmodernist perspective explain the value of the postmodernist perspective of strategic communication in a multi- voiced organisational context discuss the changing roles of strategic communication professionals, from their conventional roles as technicians and managers to their current roles as coaches, advisors and managers of social capital INTRODUCTION Strategic communication, which originated from programmes used in the governmental and military domains (Farwell 2012:2), is essentially applied to emphasise objective-driven communication in various areas, such as public relations, health communication, marketing, and financial communication (Holtzhausen & Zerfass 2015:3). The modernist definition of strategic28 communication as a communication process that emanates from an organisation's strategic plan and that is focused on enabling the achievement of the organisation's strategic objectives served as a platform for two-way communication models, such as Shannon and Weaver's (1949) transmission model, that eventually evolved in discussions of two-way symmetrical and two-way a-symmetrical communication in public relations literature (Holtzhausen & Zerfass 2015:4). The field of communication currently "faces a challenge in coordinating and integrating the communication activities of organisations and in creating a multidisciplinary but unified body of knowledge that better serves communication entities in a society consisting of fragmented audiences and message delivery platforms" (Tindall & Holtzhausen 2011:75). This challenge has stimulated a shift towards postmodern thought in strategic communication, which implies a proposed call for a broader acceptance of strategic communication as "the practice of deliberate and purposive communication that a communication agent enacts in the public sphere on behalf of a communicative entity to reach set goals" (Holtzhausen & Zerfass 2013:74). QUESTION The changing landscape of strategic communication caused communication professionals to step down as the only organisational spokespersons. Communication professionals should fulfil a coaching and advisory role for other organisational members to equip them with the skills required to engage with organisational stakeholders. As a result of various factors, such as interactive communication technologies and globalisation, the functional understanding of strategic communication as "one-to-many" communication has been replaced with the functional understanding of strategic communication as "many-to-many" communication (Zerfass & Schneider 2018). This has resulted in a reconfiguration of the strategic communication function (Verwey, Benecke & Muir 2017). Considering the above statements, critically discuss the changing landscape of strategic communication with respect to the relevance of a postmodern perspective to strategic communication in the current multi- voiced organisational context the changing roles of strategic communication professionals, with specific reference to the shift from roles as technicians and mangers to roles as coaches, advisors and managers of social capital *Please use the sources above to answer the questions and if other sources are used please list the as well. Also please use in-text referencing so I am able to see where the sources were used