Structure of the Business Plan Report

Problem Statement

Clearly define the problem your business solves

Solution

Briefly explain your product or service

Market Opportunity

Market size and growth potential

Include relevant market research data

Business Model

How you'll make money

Include break$-$even point calculation

Marketing Strategy

Segmentation, Targeting, and Positioning $($STP$)$

Marketing mix $(4$Ps$)$

Competitive Analysis

SWOT analysis

Porter's $5$ Forces analysis

Financial Projections

Financial statements $($Income Statement, Balance Sheet, Cash Flow$)$

Key financial metrics

Team

Introduce leadership and key team members

Highlight relevant experience and skills

Operations

Manufacturing or service delivery process

Quality management approach

Capacity planning

Strategic Planning

Mission, Values, and Vision statements

SMART goals

PESTEL analysis summary

People Management

Human capital management strategy

Recruitment and retention plans

Ethics and CSR

Ethical standards and practices

Corporate Social Responsibility initiatives

Funding Request

Amount of funding needed

How the funds will be used