Question: Structured Questions Answer all questions in the answer sheet. [Total : 50 marks) Q1. (a) As the Marketing Manager of Starbucks Malaysia, you must understand

Structured Questions Answer all questions in the answer sheet. [Total : 50 marks) Q1. (a) As the Marketing Manager of Starbucks Malaysia, you must understand the importance of choosing the right target markets and building profitable relationship with your potential customers when you are designing a customer-driven marketing strategy. Explain the TWO (2) important questions you need to answer in the process. Your explanations must be based on Starbucks Malaysia. (6 marks) (b) What are the differences between "customer value" and "customer satisfaction"? Explain with example the importance of both concepts to foodpanda company during Covid-19 pandemic. (6 marks) [Total: 12 marks]

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