Student is required to select ONE $(1)($KAWAN FOOD SDN BHD$)$ Malaysian$-$based company and ONE $(1)$ targeted host country $($CHINA$)$

for international market expansion. Students must obtain approval from the lecturer$/$for the company

and country of selection. Approval will be granted on a first$-$come$-$first$-$serve basis.

In this report, students are expected to analyze $($PESTLE$)$ the business environment in the host country.

Thereafter, students are required to recommend international business strategies to guide the

company$$s market entry and operations into the selected host country.

This assignment requires students to use secondary research information and materials, including

company annual reports, industry publications, magazines$/$press releases, academic journals, and

reputable online sources. Students are expected to explore international business opportunities from a

global perspective, considering the market dynamics, current trends$/$ development and challenges $($USE PESTLE ANALYSIS$).$