Question: Student Project: Chapter 7 18. Choose one experimental design and give some details. 19. Give some details about your test marketing. Student Project: Chapter 8
- Student Project: Chapter 7
- 18. Choose one experimental design and give some details.
- 19. Give some details about your test marketing.
- Student Project: Chapter 8
- 20. Choose one comparative scale and give some details.
- Student Project: Chapter 9
- 21. Choose one noncomparative scale and give some details.
- 22. How will you perform scale evaluation?
- Student Project: Chapter 10 (Note: You can do question 23 on a computer)
- 23. Make a questionnaire with three parts: A, B, C.
- Part A basic info: includes the qualifying question, question to build relationship, a skip question, sensitive question, and the other questions you want answered. 10 questions.
- First question should be qualifying (structured) and second question to build goodwill (unstructured).
- The last question should be sensitive or embarrassing. And put one skip question in the middle. Do not forget instructions.
- Questions 3-10 should be structured.
- Part B classification info: includes demographic info, income should be last
- Part C identification info: includes identification info, telephone number should be last
- Student Project: Chapter 11
- 24. Prepare the five parts of a sampling design process for your company.
- Student Project: Chapter 11
- 25. Give details of one nonprobabilty sampling technique that youll use
- 26. Give details of one probability sampling technique that youll use
- Student Project: Chapter 12
- 27. Describe the procedure for determining the sample size necessary to estimate a population mean, given the degree of precision and confidence and a known population variance. After the sample is selected, how is the confidence interval generated?
- 28. How would your procedure be different in Question 24 if the population variance was unknown. (Hint: step 7 on page 377)
- 29. How is the sample size affected when the degree of confidence with which a population mean is estimated is increased from 95 percent to 99 percent?
- 30. Define what is meant by absolute precision and relative precision when estimating a population proportion.
- 31. Describe the procedure for determining the sample size necessary to estimate a population proportion, given the degree of precision and confidence. After the sample is selected, how is the confidence interval generated?
- 32. Define incidence rate and completion rate. How do these rates affect the determination of the final sample size?
- 33. What strategies are available to adjust for nonresponse?
- Student Project: Chapter 13
- 34. Explain about the fieldwork/data collection process in your research project.
- Student Project: Chapter 14
- 35. Explain about the data-preparation process in your research project.
- Chapter 15
- 36. What is the major difference between parametric and nonparametric tests?
- 37. What is the major difference between cross-tabulation and frequency distribution?
- 38. What is the third step in the general procedure for hypothesis testing?
- Student Project: Chapter 16
- 39. What is the main difference between analysis of variance and analysis of covariance?
- 40. What is the null hypothesis in one-way ANOVA?
- 41. What basic statistic is used to test the null hypothesis in one-way ANOVA?
- Student Project: Chapter 17
- 42. Does a product moment correlation of 0 between two variables imply that the variables are not related to each other?
- 43. What is gained by an examination of the residuals?
- 44. What is multicollinearity?
- Student Project: Chapter 18
- 45. What is the main distinction between two-group and multiple discriminant analysis?
- 46. What is an eigenvalue?
- 47. How should the total sample be split for estimation and validation purposes?
- 48. When can you use the logic model?
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
