Student Question

61

Content pillars are the set topics and themes that your brand focuses on for its social media posts. Why are they a useful part of your social media strategy? (Choose Two Answers)

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They make sure you always maintain an evergreen library

They help give your content direction and structure

They help you to define your brand voice and style

They give you set topics for your brand to focus on

62

All of the content in your socials fall into 2 categories: created and curated. Which of the following are benefits of creating your own content vs. curating it? (Choose Two Answers)

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It is cost effective to create

It gives total control of your messaging

Its easy to find using social listening tools

Its simple to schedule and manage

63

Content curation is the act of collecting existing social content to share with your audience. What is an advantage of using curated content?

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You can always be sure that it's tonally and visually consistent with your brand voice

It allow you to diversify your content collection quickly

It cements your reputation as a pro in your field

It allows you post content immediately without much effort

64

External content can be a great way to fill up your content calendar, but you shouldnt share everything that comes across your feed. What can you check to determine what external content is worth sharing on your socials?

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If the content is being shared across other popular social accounts

If the content has never been shared before and has viral potential

If the content aligns with your content pillars relevant key topics

If the content deviates from your created brand content or voice.

65

While simply reposting other people's content can help you fill your content calendar - you still need to put in some work. How do you add value to external content?

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By cross-posting external content across your platforms

By posting created content alongside external content

By paying to have external content boosted across your platforms

By dressing external content in your brands own perspective