Student will submit a complete Case Analysis for Delta using the Course Template. This case can be found at the back of your text book. You are expected to submit a complete, detailed analysis using the template provided in Unit One. For this case, you are to determine an external threat/opportunity to the company from the case material. This will be your Key Issue(s) for your case analysis. Each of your External Analysis Tools should focus on your chosen opportunity/threat. Each of your Internal Analysis Tools should focus on how the company aligns with that chosen opportunity/threat. You are to use the course Case Submission Template in its entirety.

1. Company Name
   1. Authors of Written Case.
   2. Student Name.
   3. Date.
2. Purpose of the Case Analysis
3. Company Background
4. Key Issues to be Addressed (Supplied by Instructor)
5. Discussion (Make sure your points are relevant to the issues under examination)
   1. External Analysis
      1. PESTEL
         1. Political
         2. Economic
         3. Socio-Cultural
         4. Technological
         5. Environmental
         6. Legal
      2. Five Forces Model
         1. Threat of Entry
         2. Power of Suppliers
         3. Power of Buyers
         4. Threat of Substitutes
         5. Rivalry among Existing Competitors
   2. External/Internal Bridge Tool
      1. SWOT Analysis
         1. External
            1. Opportunities
            2. Threats
         2. Internal
            1. Strengths
            2. Weaknesses
   3. Internal Analysis
      1. Core Competencies (relevant to the key issues)
      2. Resource-based View
         1. Tangibles Assets
         2. Intangible Assets
      3. VRIO Analysis
         1. Select relevant key resources.
            1. Rate each selected resource according to (V)aluable, (R)are, (I)mitation Costly, (O)rganized to Capture Value
6. Actions Taken by the Company
7. Your Interpretation of Your Analytical Points
   1. NOTE: Link the following:
      1. Key Issues -> External Analysis -> Internal Analysis -> Identified Gaps*** -> Issues -> Recommendations
      2. NOTE: *** The Identified Gaps between the External Analysis and Internal Analysis should point you to your areas for recommendation
8. Your Recommendations
   1. Be specific as to the actions
   2. Please support your reasoning