Question: Students are required to: Developing a Marketing Strategy for a Start-up Business This project involves developing a comprehensive marketing strategy for a start-up business, using
Students are required to:
"Developing a Marketing Strategy for a Start-up Business" This project involves developing a comprehensive marketing strategy for a start-up business, using marketing management principles to identify target markets.
Choose a business of your choice and follow the steps below.
Using the following headings and discuss in relation to your business:
Product/Service (What is product/service offering?)
Price (What pricing strategy will you use and why?)
Place ( What is the location of the business and why is the location suitable?)
Promotion (What types of promotion strategies, advertising, sales, social media etc are you going too use?)
Target market ( Who is the target market and why?)
Develop a marketing plan: develop a comprehensive marketing plan that includes strategies for reaching target customers, building brand awareness, and generating sales. This may involve developing a content marketing plan, creating a social media strategy, and identifying key marketing channels.
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