Question: Students are required to provide a report work about a real company that has followed a successful B2B marketing strategy and managed to adapt to

Students are required to provide a report work about a real company that has followed a successful B2B marketing strategy and managed to adapt to the new normal after Covid-19. Please, find a list of B2B companies suggestions: Amazon, Zoom, Fedex, Grainer, Monday.com, Zoku, Sheraton Marriot Hotel, Slack, Aiohealthpro. Feel free to work on one of the companies suggested or to work on a company of your choice. Make sure the research you do is around the B2B activity of the company.

- Explain why you have chosen this company

- Find out main changes implemented by the company

- Find some relevant supporting data on the company marketing mix (4Ps)

- Identify key elements in the customer experience and the relationship marketing strategy

- Analyze the company new strategy and the main reason/s of success

- Provide some suggestions or recommendations on how the company could improve the B2B marketing strategy

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