Students are to select an operational CRM system that they feel is highly relevant for strategic CRM
Question:
Students are to select an operational CRM system that they feel is highly relevant for strategic CRM for business. Students will then prepare a summary of the key operational features. Student will submit full report to professor, as well as be prepared to present and participate in a class discussion showcasing the system they chose.
INTRODUCTION:
Name of CRM system, Cost, and target businesses.
Describe the main competitive advantage of this system. SUMMARY MESSAGE:
Key functions
How the key function could help with strategic CRM for businesses
Pros of the system
Cons of the system
Conclusion:
Why do you like or dislike this particular CRM system
Who do you think would benefit most by this system? Why?
Would you recommend it to another business? Why?