Students are responsible for conceptualizing and producing a comprehensive marketing communication and media plan meant to promote a small start-up product and services (typically a Malaysian start-up with plans to go global). The general rule is to select a small start-up company which will is officially operating in Malaysia for the past 5 years. The Media Marketing Communication Plan should comprise the following elements

 1) Preliminary Date 

 2) Poster and trailers  

3) Budgeted Media Plan

4) Timeline 

 5) Annexes. 

Typically, the social media annex should include:

 1) A brief history of the social medium and its founders/creators

 2) The business model underpinning the medium (monetization) 

3) The target audience/ user profile of the selected medium 

4) How to use the medium for above and below the line actions 

5) The list of sources accessed