Students will apply the research methods taught in class to identify an Industry $4\mathrm{.}0*$ or Industry $5\mathrm{.}0**$ challenge worthwhile solving in an industry selected by the

students.

The Commercial Report will include:

$1.$ Description of the Industry $4\mathrm{.}0*$ or Industry $5\mathrm{.}0**$ challenge and industry selected.

$2.$ Application of secondary research to define the challenge and identify gap$/$s in existing knowledge

$3.$ Explanation and analysis of how at least two different primary research tools $($e$.$g$.,$ interviews, focus groups, surveys, experimentation, observations$)$

could facilitate the collection of relevant data to address gap$/$s in exisiting knowledge

$4.$ Considerations about limitations and ethics of market research applied to the challenge;

$5.$ Conclusions and recommendations $($students must use critical analysis and their own views$).$

Examples of challenges to provide inspiration$/$brainstorming to students:

$$ Industry $4\mathrm{.}0$: Data privacy in our workplace, cybersecurity as a tool of international espionage, robots in the future of workforce, health effects of AR$/$VR on

human vision & workplace, smart contracts and the penetration of blockchain in our e$-$wallets, AI and machines managing humans.

$$ Industry $5\mathrm{.}0$: Ethics of inserting technology in the human body, Machines outsmarting humans with Quantum computing, Use of AR$/$VR in retail to penetrate into

the human mind, Technology and its effects on workers$$ isolation