Students will be required to submit a 1500 word assignment with justification for the strategic vision of a brand strategy for a new business venture. The justification must include reference to core brand values and the brand concept, and including key elements of brand identity such as name, logo and other associations.

Suggested structure:

Introduction (including brief description of brand and target market and positioning)

Brief literature review branding theory

Proposed brand strategy including:

• Brand values
• Brand attributes
• Brand positioning
• Brand identity
• Visual identifiers (eg. logo, brand name, symbolism etc)

Conclusion