Question: Students will create a Facebook Marketing strategy for X - Jump Trampoline Park in a PowerPoint presentation. Within the marketing strategy, students should address the
Students will create a Facebook Marketing strategy for XJump Trampoline Park in a PowerPoint presentation. Within the marketing strategy, students should address the following:
Who is the target audience for the Facebook campaign?
What are your goals for the campaign?
Think about the audiences you will be targeting through your Facebook campaign. What engagement strategy will you create to appeal to these customers?
What "voice" will you develop for the trampoline park? Give examples of your voice and why you are using it to target the audiences you have identified.
Develop three Facebook posts that could be used in your campaign.
What is the reasoning behind your campaign?
Which metrics would you use to gauge the effectiveness of your campaign? Why?
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