Students will work in groups to develop a two-page profile of the business or project they have chosen as the focus of their business plan.

The profile should describe the business or project in a manner that clearly illustrates the students' understanding of the business or purpose and clearly identifies 5 questions that this marketing plan will help the business achieve. The plan should focus on market availability, financial viability and business sustainability.

Here are some suggestions for the 5 questions:

1. How will your marketing plan support your business goals?
2. What are you trying to accomplish and why? (Mission statement)
3. Who are you trying to reach with your marketing activities? (Target market)
4. Who are you up against? (Competitive Analysis)
5. What makes your business unique? (Unique Selling Proposition)
6. What will you charge and why? (Pricing Strategy)
7. How will you reach your target market? (Promotional plan)
8. How much money will you spend and on what? (Budget)
9. What tasks do you need to complete to reach your marketing goals? (Action list)
10. What results have you achieved and where can you improve? (Metrics)