Question: Study 2 - is about Usage segmentation. 6 attitudes were analysed in this study. Discuss these 6 attitudes. can you please analyse only Hard to

Study 2 - is about Usage segmentation. 6 attitudes were analysed in this study. Discuss these 6 attitudes.

can you please analyse only Hard to buy OTC quickly?

Ignores Direction: Some individuals self-report that they often take more than the recommended dosage of either an OTC medicine or prescription medicine, or otherwise dont follow directions for medicines. Others, however, report they follow directions carefully.

- Self-reported Knowledge: That is, some individuals report that they know a great deal about medicines, but others say they don't have this knowledge. - Values Recommendations: Some consumers value recommendations from pharmacists or pharmacy staff, but others dont. - Values Pharmacys Convenience: There are consumers who value the convenience of stopping by a pharmacy to get medicines, but others dont value this. - Hard to Buy OTC: The extent to which consumers report that buying OTC medicines is a hard process, with some consumers considering it hard to choose, but others dont. - Mispurchase Probability: The extent to which consumers feel unsure about what medicines they are purchasing, or fearful that they are taking the wrong medicines. Alternatively, others are fairly confident they are taking the right medicines.

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