study $(2$ marks will be awarded for practical application$).$

QUESTION $4q,4$

Discuss the following objectives of the pricing process: profit$-$oriented pricing objectives and sales$-$orientated pricing objectives $(2$ marks will be awarded for theory discussion of each objective$).$ Indicate the pricing objective that was employed by DataPathway and justify your answer based on the case study $(2$ marks will be awarded for practical application$).$ Refer to leaming unit $7$ in the study guide and relevant textbook sections $(1$ page required$).$