Question: Study abroad program at Kaplan Business School, Evaluate examples to determine how they target consumers attitudes, culture, family influences, group and individual differences, social class,
Study abroad program at Kaplan Business School, Evaluate examples to determine how they target consumers attitudes, culture, family
influences, group and individual differences, social class, consumer learning processes,
and personal buying decisionmaking processes. Please note that not all these topics may
apply.
propose three strategic recommendations addressing any message inconsistencies you identify in light of your groups pitch ie the sample survey data from the second assessment You must incorporate recent scholarly literature to justify your proposed recommendations, and these recommendations should not include pricing, quality, manufacturing, or operational improvements. In addition to your groups pitch, You must use at least five sources of information. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as intext citations and a reference list at the end of your slides not included in the word limit
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