Study customer touchpoints. Remember that we are working with the B2C market. Select two stages of the
Question:
Study customer touchpoints. Remember that we are working with the B2C market.
Select two stages of the customer decision journey
Answer the following questions:
For each selected stage, identify a touchpoint. (Total of 2 contact points, one for each stage).
Give a real or hypothetical example of a marketing tactic that you think could be used to influence each selected touch point. (Total of 2 tactics, one for each contact point).
Other instructions for making the assignment:
If you are using an example of a real brand, please include the link, photo, etc. that shows the tactic. If this is a hypothetical example, be sure to clearly describe the tactic. Identify the reference sources.
Social Statistics For A Diverse Society
ISBN: 9781483333540
7th Edition
Authors: Chava Frankfort Nachmias, Anna Leon Guerrero