Study reasoning.

1. Why do marketers segment markets and what criteria they use to segment markets?
2. What types of information are critical for segmenting consumers?
3. In learning from market segmentation practices, how do you know if the segmentation has splintered the market into too many segments that are too small? Conversely, how do you know if the segments are too big and perhaps should be broken into more segments that are smaller?
4. Who do you suppose is the ideal customer or client segment to target for the following businesses:
5. HP personal computers
6. Masks to reduce the risk of virus contagion
7. Home delivery of fresh food, like vegetables and fruits.