Study the contact points (touchpoints). Remember that in this case we are working with the B2B market.

Select two stages of the purchase decision process

Answer the following questions:

For each selected stage, identify a touchpoint. (Total of 2 contact points, one for each stage).

Give a real or hypothetical example of a marketing tactic that you think could be used to influence each selected touch point. (Total of 2 tactics, one for each contact point).