Studying consumer behaviour helps marketers see what consumers want, and their reasons for choosing certain products over others By understanding consumers' reactions to goods and services, marketers can analyze their audience's needs and expectations and thus work toward meeting them As the marketing manager, elaborate on any five factors influencing the behaviour of consumers in your environment

Question: Studying consumer behaviour helps marketers see what consumers want, and their reasons for choosing certain products over others. By understanding consumers' reactions to goods and

Studying consumer behaviour helps marketers see what consumers want, and their reasons for choosing certain products over others. By understanding consumers' reactions to goods and services, marketers can analyze their audience's needs and expectations and thus work toward meeting them.
As the marketing manager, elaborate on any five factors influencing the behaviour of consumers in your environment.

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