STukEnt

Round $1$

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Marketing Principles

Create a

Distribution

Below are a variety of distribution channels you can choose from to sell your bag. Each channel description includes customer traffic, segments, profiles, and the revenue per unit. You need to choose three distributors to carry your bag.

The more channels you work with, the greater your opportunity for sales. However, that only works if you select the right retailers and you pay close attention to profitability of each channel.

When selecting distributors, make sure you match your bag with distributors who carry comparable products and will attract your target market.