Styles b. Decentralised C. Centralised d. Financial 10. Ruby is a customer of Sociality Ltd. She consistently orders low-margin services, but requires extensive technical support from Sociality Ltd. In employing ABM techniques to manage customer profitability, Sociality's staff should a. Consider new approaches to providing services to Ruby b. Increase prices charged to other customers c. Reduce staff costs in their technical support area d. Increase the price charged for Rhiannon's orders 13. Trade-offs may be required belfveen: a. Sunk costs and qualitative factors b. Quantitative and qualitative factors c. Sunk costs and opportunity costs d. Multiple products and opportunity costs