Subculture and Social Class Analysis

a$.$ Discuss multi$-$cultural marketing strategies that you would use to market

your product that would successfully target consumers in several

different racio$-$ethnic subcultures.

b$.$ Identify two other subcultures and discuss various strategies you would

apply to reach specific groups in your target market.

c$.$ Explain the significance of social class to you as a marketer. Describe

the ways the difference in social class can influence the marketing of

your chosen product in terms of the following: $-$

$$ Product lines and styles

$$ Advertising media selection

$$ The copy and communication style used in advertisement

$$ Payment policy