Question: Subject Conssumer Behavoir PLEASE ANSWER (100-150) WORDS ONLY ANSWER #8 THE OTHER QUESTIONS WERE POSTED FOR MORE INFO 7. What is Psychographic Segmentation? Briefly explain

Subject Conssumer Behavoir

PLEASE ANSWER (100-150) WORDS

ONLY ANSWER #8 THE OTHER QUESTIONS WERE POSTED FOR MORE INFO

7. What is Psychographic Segmentation? Briefly explain with two examples? (4 points)

8. Jack is married to Jill. Jack is a pharmacist. Jill is a school-teacher. They have one child who is 6 months old. What are the roles played by Jack and what impact do his roles have purchase behavior? Explain briefly with examples. (4 points)

9. How many segments do you identify in the following description of boroughs and what are they? (4 points)

Borough Personality

Manhattan Contemporary and Intellectual

Queens Strong Work Ethic

Brooklyn Contemporary and Intellectual

Bronx Strong Work Ethic

Staten Island Strong Work Ethic

10. Jane's self-esteem/self-worth inspires to go to Graduate School in Physics in Columbia University? What are your inferences about Jane's personality traits? (3 points)

11. Give one example for RISK AVERSION behavior, and another for RISK SEEKING behavior. (3 points

Jack is married to Jill. Jack is a pharmacist. Jill is a school-teacher. They have one child who is 6 months old. What are the roles played by Jack and what impact do his roles have purchase behavior? Explain briefly with examples. (4 points)

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