Question: SUBJECT: CONSUMER BEHAVIOR Instructions: Find a quantitative journal article on a study related to labelling of food packaging and consumer behaviour. JOURNAL TITLE: Packing Features

SUBJECT: CONSUMER BEHAVIOR

Instructions: Find a quantitative journal article on a study related to labelling of food packaging and consumer behaviour.

JOURNAL TITLE: Packing Features and Consumer Buying Behavior Towards Packaged Food Items (January 2019)

AUTHOR: Muhammad Usama Ahsan Ansari

Questions:

1. Illustrate the conceptual framework with IVs, and DV.

2. Describe the underpinning theory/model.

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