Subject Consumer Behaviour (Do not copy from anywhere use your own word)

Answer ALL the questions 'AYS Corporation' is an Italian established multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. The company is well known for its modern designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development. They are currently operational in 10 countries mostly in Europe and North America. Recently, they have opened a store in Mumbai, India and it has been extremely successful there. As there is a successful entry to the South Asian market, AYS decides to open one of their stores in Dhaka, Bangladesh and start operation in 2022. 3. As the company starts its operation in the Bangladeshi market, many consumers pass through different stages before and while making the decision to purchase or not purchase a new product. Your cousin who is fond of modern furniture and considers himself as a potential customer for the company. a) What are these five stages in the adoption process that he goes through? What happens in each of them considering the given case? Provide examples for each step. (10) b) Carry out a secondary research on the demographic characteristics of the Bangladeshi consumers who are more likely to be the innovators for the products of AYS corporations