Subject: Consumer Behaviour

Read the case study entitled "Bicycles: More than Pedal Power" and then answer the following questions: 1. Identify TWO (2) emblematic functions that a bicycle can serve. Be specific and substantiate your answers with quotes from the case. [2] Type your answer here by overwriting this text 2. Quote ONE (1) sentence from the case to demonstrate that bicycles can serve an expressiveness function. [1] Type your answer here by overwriting this text 3. How can a bicycle be part of a social status transition? Explain your answer by referring to the key phases of role acquisition. [3] Type your answer here by overwriting this text 4. Do scraper bikes derive their product meaning from the culture or the individual? Explain your answer. HINT: You have three potential options in answering this question: culture, individual, or both. [2] Type your answer here by overwriting this text 5. Beyond having symbolic value, possessions can also take on special meaning because they have mood-altering properties and high instrumental importance. Quote MKTG 3142W | Fall 2022 | Writing Assignment 2 14 from the case to illustrate both the mood-altering properties and instrumental importance of bicycles. [2] Mood-altering properties: Type your answer here by overwriting this text Instrumental importance: Type your answer here by overwriting this text Read the case study entitled "Bicycles: More than Pedal Power" and then answer the following questions: 1. Identify TWO (2) emblematic functions that a bicycle can serve. Be specific and substantiate your answers with quotes from the case. [2] Type your answer here by overwriting this text 2. Quote ONE (1) sentence from the case to demonstrate that bicycles can serve an expressiveness function. [1] Type your answer here by overwriting this text 3. How can a bicycle be part of a social status transition? Explain your answer by referring to the key phases of role acquisition. [3] Type your answer here by overwriting this text 4. Do scraper bikes derive their product meaning from the culture or the individual? Explain your answer. HINT: You have three potential options in answering this question: culture, individual, or both. [2] Type your answer here by overwriting this text 5. Beyond having symbolic value, possessions can also take on special meaning because they have mood-altering properties and high instrumental importance. Quote MKTG 3142W | Fall 2022 | Writing Assignment 2 14 from the case to illustrate both the mood-altering properties and instrumental importance of bicycles. [2] Mood-altering properties: Type your answer here by overwriting this text Instrumental importance: Type your answer here by overwriting this text