Subject: Data Mining and Analysis for Managers

Problem value (35 points) You are a Data Miner and you have created a few models addressing marketing effectiveness for your organization. You presented your analysis to individuals in your company, unfortunately no one initially adopted or used your work. After arguing your case to senior management, they decided to use your models. However, six months after implementing the models' recommendations, the results in the marketplace showed that the models projections were "way off".

1. List in bullet point format (description of about 2 lines ) the potential reasons why your organization initially didn't listen you (did not incorporate/ignored your data mining work).
2. List in bullet point format (description of about 2 lines) the potential reasons why your models were "way off".

textbook: "Big Data, Mining and Analytics: Components of Strategic Decision Making" by S. Kudyba(Taylor Francis, 2014).