SUBJECT - DESIGN THINKING

How could we design the next generation fiber cup to be recoverable on a global scale, while maintaining the performance standards we know and trust?

There are two core issues with fiber cups: how they're made and how the materials they are made of are valued. Most fiber cups have a plastic liner to prevent leaks. The fiber and plastic are recyclable once separated, but limitations and inconsistencies in recycling infrastructure around the world mean that in most markets these materials aren't easily recovered. While recycled fiber and plastic are valuable, what's currently recoverable from cups doesn't sell for much, so theres no strong incentive for recyclers to recover the materials.

Apply on the information above in the following questions.

1. Discuss your ideas by using SCAMPER Methods