Question: Subject: Innovation and technology A first mover may be able to build brand loyalty and a reputation for technological leadership, pre-emptively capture scarce resources, and

Subject: Innovation and technology

A first mover may be able to build brand loyalty and a reputation for technological leadership, pre-emptively capture scarce resources, and exploit buyer switching costs. Can you think of a pattern of an effective a) first mover, b) early follower, and c) late entrant? Can you think of failed examples of each?

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