discusses the idea of media convergence in two different ways: as “the technological merging of content in different mass media” and as “a particular business model by which a company consolidates various media holdings… under one corporate umbrella.”

Briefly highlight the strengths and weaknesses you see in each model. The models are the linear, cultural and social scientific models of critical media examination.

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Technological Convergence Strengths Enhances accessibility by allowing content to be consumed across ... View the full answer